Who We Are



Natural Instincts is a full service Interior Design Company specializing in quality custom interiors, furnishings and design. Our talented and professional staff is dedicated to creating interiors that reflect your unique personal style.

We have the resources and vision to make every project different from the next.
We offer a complete range of services to handle all phases of your project from planning to completion.
• Custom Interior Design and Space planning
• Interior and Exterior Finish Specifications
• Furniture and Accessories selection and custom design
• Project Managment

Natural Instincts has been successfully designing and furnishing many of the most prestigious residential and commercial ventures throughout the country since 1990. Under the creative direction of Jo Ann Howa,

Natural Instincts is the design firm of choice for projects of diverse style and scope.

Let our design team:
• Work with you to create the unique and functional design for your project.
• Create plans, budgets and specifications for your approval
• Select and manage quality sub-contractors and suppliers for your project
• Provide excellent customer service and dedication to your project

Jo Ann Howa
Owner / Principal Designer




  • Award winning Interior Designer with over 20 years of experience in the commercial, hospitality and residential design industry


  • Recognized with service award by Maritz, world- wide sales and marketing company with a clientele of 28 of the 50 largest companies in the world.





  • Hotel Park City – Park City, Utah October 2015-Present

       Working in conjunction with the designer and committee for the Marriott Hotel’s Autograph Collection, designing,

        procuring and installing Hotel Park City Lobby and Spa.

  • Stein Eriksen Residences – Deer Valley, Utah January 2015 – Present

      Created interior furnishing packages as one of the preferred designer’s for the Residences.


  • April Inn Condominiums – Park City, UT December 2013 – Present

      Remodeled property from 12 apartment units to 3 Luxury condominiums for sale. Designed floor plan, finishes, and       fixtures for all units. Designed, procured and installed furnishings for model home unit. 


  • Park Avenue Residences – Park City, UT March 2014 - Present

      Designed interior, finishes and fixtures for 2 private residences for sale. Designed, procured, and installed                       furnishings for model home residence.


  •  Glenwild Residence – Park City, UT June 2014 – December 2015

       Interior Design of new construction private residence. Worked with the client to select finishes, and fixtures and

       furnishings. Procurement and installation of furnishing of new and client’s furnishings


  • Koloa Landing Villas at Poipu Beach – Kauai, HI August 2012 – July 2014

      Designed, procured, and installed furnishings and finishes for 13 condominium units for Phase 2 of Koloa Landing.

      Designed and procured furnishing and finishes for Koloa Landing Spa.



     PROJECT DESIGNER 1990 – Present


  • Grand Summit Resort Hotel – Penthouse Suites

  • Steamboat Grand Resort Hotel – Condominiums and Penthouses

  • Club Regent Park City – Hotel and Residences

  • Stein Erikson Lodge – Owner Units

  • Designer of luxury homes in the Park City Resort Areas

  • Designer of multi-million-dollar luxury homes at Bighorn Golf Club in Palm Desert, CA

  • Principal Designer of multiple luxury condominiums and homes throughout south Florida






  • Natural Instincts Interior Design – Park City, Utah Owner 2009-Present 1990 - 2003

  • Principal designer overseeing multiple residential and commercial projects in UT and CA

  • Established upscale interior design and home furnishings showrooms catering to the luxury mountain home design clientele in Park City, UT.

  • Oversee the daily operations of the Home Furnishing and Interior Design showroom.

  • Manage interior design projects, purchasing, out sourcing and client relations. Launched satellite office in Palm Desert, CA designing multiple luxury residences.